Technical SEO
Improve the technical foundation of your website so search engines can crawl, understand and index your pages more effectively.
Technical SEO Audit
I review the technical elements that can affect search performance, usability and website quality.
- Crawlability and indexability
- Page titles and meta descriptions
- Heading structure
- Canonical and sitemap checks
- Internal linking
- Image optimization
- Mobile usability
- Core Web Vitals opportunities
Fix the Foundations
Technical SEO is about removing barriers and creating a clean structure that supports both search engines and users. Recommendations are prioritized around practical business impact.
Ongoing Optimization
Technical SEO can be included as part of an ongoing SEO workflow as your website, content and services grow.
Let’s Work Together
Have a project in mind? Let’s discuss the right creative, website, SEO or marketing solution for your business.
Technical SEO Audit
A technical audit reviews the parts of a website that affect crawling, indexing, performance and site structure. I look for issues such as blocked pages, duplicate URLs, broken internal links, redirect problems, sitemap inconsistencies and weak internal architecture.
Crawling & Indexing Analysis
Pages can be published and still fail to enter Google’s index. I review robots directives, noindex rules, crawl paths, orphan pages, canonical signals, sitemap inclusion and Search Console data to determine whether discovery or quality signals are the likely problem.
XML Sitemaps & Robots.txt
XML sitemaps should list the canonical URLs a site actually wants search engines to crawl. Robots.txt should guide crawlers without accidentally blocking important content. I check both for conflicts, stale URLs and unnecessary crawl paths.
Canonical URLs & Duplicate Content
Multiple URLs serving the same or very similar content can split signals. Canonical tags work best when internal links, redirects and sitemaps point to the same preferred destination.
Redirects & URL Migration
Site restructures and renamed pages should use direct 301 redirects to the final canonical URL. I review redirect chains, loops, outdated internal links and legacy URLs so users and search engines reach the correct page efficiently.
Core Web Vitals & Performance
Large scripts, unused CSS, heavy images and excessive main-thread work can weaken user experience. I identify the largest technical opportunities and separate page-level improvements from server or hosting issues.
Internal Linking & Site Architecture
Search engines discover deeper pages through links. A clear hierarchy helps important services receive contextual links from relevant parent pages and articles instead of remaining isolated. For broader ranking work, see my complete SEO services.
Related Services
Technical SEO works alongside SEO Services, WordPress Web Design and Local SEO.
Frequently Asked Questions
What is a technical SEO audit?
A technical SEO audit examines crawlability, indexability, site architecture, sitemaps, redirects, canonicals, performance and other technical factors that can affect organic search.
Why is Google crawling but not indexing a page?
A page may be crawlable but still not selected for indexing because of duplication, weak internal signals, limited unique value or other quality and canonicalization signals.
Can a bad redirect affect SEO?
Yes. Redirect chains, loops and incorrect destinations can waste crawl effort, slow users and send conflicting URL signals.
What is a canonical URL?
A canonical URL tells search engines which version of a duplicate or near-duplicate page is preferred for indexing.
How often should technical SEO be reviewed?
Important websites should be monitored continuously through Search Console, with deeper audits after redesigns, migrations or major content changes.
Need Help With Crawling or Indexing Problems?
A technical audit can identify whether the problem comes from discovery, redirects, canonical signals, site structure, performance or another technical barrier.
