Case study · Branding, website, SEO & social media
Choose and Move Cargo LLC: Branding, Website, SEO & Social Media Case Study
A long-term partnership with a licensed moving, packing, storage and logistics company in Dubai. One specialist handling the rebrand, the website, search visibility and social media, so every channel works towards more enquiries.
Results at a glance
What the work delivered
Every figure below comes from the client's own Google Search Console, Semrush, Fluent Forms and Meta accounts. Screenshots are shown further down the page.
Website enquiries in 12 months, with zero spam
Fluent Forms, Nov 2025 – Oct 2026Keywords ranking in the UAE, about 19x growth
Semrush, April 2024 vs July 2026Estimated monthly organic visits, about 20x growth
Semrush, UAE desktop estimateClicks from Google Search, from 590K impressions
Google Search Console, last 16 monthsViews across Instagram and Facebook, 77% of Instagram views organic
Meta insights, Jan 2025 – Oct 2026Messaging conversations started by 60 new contacts, 58 of them organic
Meta insights, Jan 2025 – Oct 2026What the client says
Straight From the Client
Real WhatsApp messages from the Choose and Move team. Enquirers' personal details have been blurred.
The brief
Objective & Challenge
The objective
Help an established Dubai moving and storage company look as professional as the service it delivers, get found by people searching for movers in Dubai, and turn that visibility into a steady flow of enquiries.
The challenge
The company had used the same logo since 2014. In the client's own words, it lacked flexibility and consistency across platforms and did not fully reflect the professionalism of their services. Online, the website ranked for only 10 keywords in the UAE in April 2024, in one of Dubai's most competitive local markets.
My role
One Specialist Across Brand, Website, Search & Social
Since December 2024 I have worked with Choose and Move as their brand, web and marketing specialist. Instead of separate agencies for design, web and social, everything is planned together, so the logo, the website, the search strategy and the content all tell the same story.
Branding
- Logo redesign and colour palette
- Staff uniforms
- Branded moving boxes
- Truck branding in English and Arabic
- Business cards
Website & SEO
- Website redesign on WordPress
- Ongoing SEO and content
- Google Business Profile management
- Lead management with Fluent Forms and CRM
- Email marketing
Social media
- Facebook and Instagram
- TikTok, including TikTok Ads
- YouTube
- Planning, design, filming, editing and posting
Branding
A Modern Identity After 12 Years
After reviewing the company's visual identity and market position, I recommended a rebrand. The new logo keeps the recognisable hand, house and truck, redrawn as a cleaner, more flexible mark with a clear descriptor: packing, moving, storage.
Refined brand colour palette
Brand applications
Uniforms and packaging carry the new logo. The fleet and stationery designs used the company's established Choose & Move mark, with bilingual English and Arabic layouts for the trucks.
Website & SEO
From 10 Keywords to Page One in Dubai
I redesigned the Choose and Move website and have managed it long-term from the WordPress dashboard: publishing content, improving pages for search, handling enquiries through Fluent Forms and the CRM, and running email marketing. Progress is tracked in Semrush and Google Search Console.
Where Choose and Move ranks today
High-intent searches from people ready to book a move in Dubai. Local results are the Google Maps listings shown at the top of the results page.
| Search term | Monthly searches | Ranking |
|---|---|---|
| moving companies in dubai | 3,600 | Google local results |
| moving companies | 1,900 | Google local results, #10 organic |
| moving and storage dubai | 1,900 | Google local results, #9 organic |
| relocation companies in dubai | 390 | Google local results |
| shifting company in dubai | 390 | #7 organic |
| best moving companies in dubai | 170 | Google local results |
| home movers in dubai | 170 | Google local results |
| best moving companies in uae | 90 | Google local results |
| movers in jumeirah | 90 | Google local results |
Source: Semrush, UAE desktop, July 2026. Traffic figures are Semrush estimates.
Social media
Consistent Content on Every Channel
I plan, design, film, edit and publish content for all five channels, using Adobe Photoshop and Illustrator for designs and Premiere Pro and CapCut for video.
Facebook & Instagram
Four custom-designed posts and one reel every week, including Instagram carousels, scheduled through Meta.
TikTok
Reels planned, filmed, edited and posted in-house, supported by TikTok Ads campaigns.
Four posts a week across video, blog articles and designed posters, to build the company's professional profile.
YouTube
Explainer videos, a podcast and videos showing how Choose and Move serves its clients, with one video and one reel each month.
Google Business Profile
Ongoing profile management, supporting the company's visibility in Google Maps results.
Top-performing post
The Iconic Star Awards 2025 post, celebrating the company's "Best Packers and Movers" award, reached 2,100 views and 224 likes.
Social media post designs
Custom posts designed in Photoshop and Illustrator. Hover over the posts and scroll to browse, or swipe on mobile.
YouTube videos
Planned, filmed and edited by me with Adobe Premiere Pro and CapCut.
Why it works
Why This Approach Works
One connected strategy
The same person designs the brand, builds the website and runs search and social, so the message never gets lost between suppliers.
Built for local search
Website SEO and Google Business Profile work together, putting the company in front of people searching for movers in Dubai at the moment they need one.
Measured on enquiries
Success is tracked in clicks, rankings and enquiries in Search Console, Semrush and Fluent Forms, not vanity metrics.
Your project
Want Results Like These for Your Business?
Whether you need a new brand, a website that ranks or content that brings in customers, let's talk about what your business needs.
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