Google Ads & PPC

For existing accounts, I review campaign structure, targeting, keywords, search terms, conversion tracking, bidding and landing pages to identify wasted spend and opportunities for improvement.

Search campaigns target people actively looking for a solution. I organize campaigns around relevant services and intent, then build keyword groups and ad messages that match the landing page rather than sending every click to a generic page.

Performance Max can reach customers across multiple Google placements. It works best when conversion tracking, audience signals, creative assets and landing pages are properly prepared, so automation does not replace strategy.

Display and remarketing can support awareness and reconnect with previous visitors. Campaigns should be segmented carefully so spend supports a clear business objective instead of simply increasing impressions.

Choosing what not to target is as important as choosing keywords. I review search terms and add negative keywords to reduce irrelevant clicks while refining targeting around commercial intent.

Ads need a clear promise and a relevant destination. I align ad copy with search intent and review landing pages for message consistency, usability and conversion opportunities.

Campaign decisions should be based on meaningful outcomes such as calls, forms, purchases or other defined actions. Reliable conversion tracking makes it possible to optimize around business results rather than clicks alone.

Google Ads requires ongoing review of queries, bids, assets, budgets, audiences and conversion data. Reporting should explain what changed, what is working and what should be tested next.

Paid search can generate visibility quickly while SEO builds longer-term organic reach. Businesses that need both can combine PPC with my SEO services in Dubai.

Related services include Digital Marketing, SEO Services and AI SEO & Marketing Automation.