Case study · Logo & Visual Identity
PowerCell Electrical: Logo & Visual Identity Design
A bold, memorable visual identity for PowerCell Electrical, a modern electrical and networking services company that needed to communicate reliability, precision and technical expertise.
Client
PowerCell Electrical
Industry
Electrical & networking services
Services
Logo design, visual identity
Applications
Uniforms, vehicles, signage, stationery
The brief
Objective & Challenge
Project objective
Create a strong visual identity that communicates reliability, precision and technical expertise.
The challenge
The client brief asked for a minimalist, classic logo using red and grey. It needed to stay simple while still being distinctive, and to work across uniforms, vehicles, signage, stationery and digital platforms.
My role
My Role & Responsibilities
- Logo concept development
- Final logo symbol and wordmark design
- Brand application design across uniforms, vehicles and signage
- Stationery and digital brand assets
Design process
From Brief to Identity
The identity was developed through concept exploration before refining one strong direction.
01
Brief
A minimalist, classic logo using the client’s chosen red and grey colours.
02
Concepts
Several logo concepts explored to find the right balance of simplicity and character.
03
Final mark
The letters P, E and C combined into a distinctive geometric symbol, paired with a clean, modern wordmark.
04
Applications
The identity applied across uniforms, vehicles, signage, stationery and digital platforms.
Visual deliverables
Logo & Brand Applications
Process, final logo and real-world brand applications.
Outcome
What Was Delivered
A consistent, professional brand presence across every touchpoint:
Logo system
Geometric P-E-C symbol with a clean, modern wordmark in red and grey.
Brand applications
Designs for uniforms, vehicles, signage and roll-up banners.
Business assets
Stationery and digital brand applications.
Related services
Services Behind This Project
Similar Projects
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