Case study · Website & Local SEO

Technical Services Dubai Website & SEO Case Study

A conversion-focused WordPress website and local SEO foundation for Choose and Move Technical Services, a Dubai provider of handyman, maintenance and technical services, followed by a full redesign and technical SEO fixes.

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Client

Choose and Move Technical Services

Industry

Handyman & technical services, Dubai

Services

WordPress web design, redesign, technical & local SEO

Website

besttechnicalservicesdubai.com

The brief

Objective & Challenge

Project objective

Create a modern digital presence that clearly communicates the company’s services, builds customer trust, improves local search visibility and makes it easy for potential customers to request a quote or book a service.

The challenge

Customers search service by service, for things like AC repair, plumbing, deep cleaning, wall painting and electrical work, and they expect to find the right page and a quick way to get in touch. One generic page can’t match all of that local search intent.

My role

My Role & Responsibilities

Tools & Technologies

Strategy & execution

How the Project Was Approached

Design and SEO were planned together so every page had a clear purpose for both visitors and search engines.

Local keyword targeting

Focused on Dubai-based service searches and location-specific keywords.

Service-based content

Built clear content structures around individual services such as AC repair, plumbing and electrical work.

On-page optimisation

Optimised headings, page content, metadata, internal links and calls to action.

Structured data

Implemented schema markup to help search engines understand the business and its services.

Visual deliverables

Website Design

Responsive, service-focused layouts designed to build trust and drive quote requests.

Outcome

Search Visibility Progress

SEMrush position tracking recorded ranking improvements across several target keywords after the SEO work:

Technical services

Improved from position 52 to 36

Technical services UAE

Improved from position 50 to 40

Topnotch maintenance services LLC

Improved from position 24 to 19

Polite Oasis Technical Services LLC

Improved from position 41 to 34

Right and best technical services

Improved from position 22 to 20

Best technical services

Ranking at position 2

http://SEMrush%20SEO%20ranking%20results%20for%20technical%20services%20Dubai%20project

Source: SEMrush Position Tracking, September 2026. These are third-party tracking figures for a specific date, location and device. Rankings change over time and are not guaranteed.

Phase 2 · Redesign & Technical SEO

Fixing Speed, UX and Technical SEO

After a while the website started showing its age: pages loaded slowly, the interface was hard to use, and the SEO needed more work. I came back to audit the site, redesign the interface and fix the technical SEO problems.

The problem

Slow page speed
A difficult user interface and experience
SEO that needed more work to compete locally

The audit

I audited the website using Claude and SEMrush to find what was slowing it down, where the user experience broke and which technical SEO issues were holding pages back.

The fix

I redesigned the interface with a clean, modern layout in the brand's yellow and charcoal palette and solved the technical SEO problems found in the audit.

The new homepage